INDIGENOUS PEOPLE - CLANWILLIAM
For thousands of years a people known as the indigenous people lived in a rugged, dry, mountaneous region at the southern tip of the African continent - now called the Cederberg Mountains in South Africa. They survived in the beautiful yet unforgiving environment by handing down the secrets of forna and flora from generation to generation.
One of these secrets was a plant later called the Rooiboss bush. A bush that grew nowhere else on earth. And that, like the Indigenous people, had roots so deep it thrived in the harsh environment.
DR. P. LE FRAS NORTIER
The bush would later be called Aspalathus Linearis and first came to the world's attention when in 1772 botanist Carl Humberg noted the fine, needle-like leaves, when bruised and left to ferment in the African sun by the local Indigenous People created a tasty, thirst quenching red beverage.
In the 1930s DR. P. Le Fras Nortier, a physician and nature lover, discovered that Rooibos possessed exceptional agricultural and medicinal value. Demand grew, prompting farmers turned their attention to commercial production of the bush.
To this day it remains one of South Africa's few endemic wild resources that's succeeded in becoming a commercially cultivated crop.